ROCHELLE’S STORY

I’m Rochelle Mouriz. A Miami based designer and founder of Lush Artificial Greenwalls.

Since 2018 I’ve designed and installed premium artificial foliage for residential, commercial, and hospitality clients across Florida. Greenwalls, custom planters, large-scale commercial installations. Six figures in revenue. Growing every year.

I didn’t start with a system. I started the way most designers do — quoting from instinct, sourcing from whoever I could find, pricing by feel. That approach cost me real margin on real projects. Work that should have returned significantly more than it did.

What changed everything was building the infrastructure. A pricing methodology I could run on every project. A supplier network I actually trusted. A proposal structure that made foliage feel like the premium design service it is.

Once those things existed, everything shifted. Margin improved. Client conversations got easier. And the confidence to quote at the level the work deserved — that changed most of all.

Designers kept asking me the same question: how do you do it? How do you source it, price it, sell it, and actually make money from it?

Formula Foliage is the answer.

I took the entire system — the pricing methodology, the supplier framework, the proposal structure — and built it into a live tool that works on every project. Not a course. Not a certification. A pricing calculator that tells you exactly what to charge. A proposal generator that builds client-ready documents in two minutes. A supplier directory built from real relationships.

And for designers who want to go all the way — there’s the Master Operator program. Two days in Miami with me, hands on. You leave with supplier introductions, white-label rights, and a 90-day launch plan built before you get on the plane home.

Artificial foliage is one of the most under monetized services available to designers right now. Formula Foliage exists to fix that.